Apple explores new revenue streams through third-party AI App partnerships

Chief Financial Officer Kevan Parekh suggested that artificial intelligence could “contribute to revenue growth over time,” noting opportunities with third-party apps and partnerships alongside Apple’s own products. He did not provide specifics regarding these potential collaborations.

Speculation is rising that Apple might generate income by distributing third-party AI agents through the App Store and collecting a portion of the resulting revenue. This comes as regulatory changes have impacted App Store commission revenue in various markets, including an estimated 18% drop in U.S. commission revenue reported in August, alongside declines in Brazil and Japan.

Apple’s control over payments within the App Store has been challenged, most notably by a lawsuit from Epic Games, which forced the company to permit apps to direct users to alternative payment systems. Further legal challenges globally have also presented obstacles.

Despite these challenges, Apple highlighted a record number of paid subscriptions for third-party apps within the App Store during the September quarter. The company anticipates services growth of 8 to 9% in the December quarter, factoring in ongoing headwinds related to third-party licensing and foreign exchange rates.

Apple has been contacted for further details and this story will be updated accordingly.