Apple prioritizes user experience over AI hype, new CEO says
John Ternus, the newly appointed CEO of Apple, has addressed the company’s approach to artificial intelligence in a recent discussion with Wired’s Steven Levy.
Apple has faced criticism in recent years regarding its perceived lag in the AI sector, particularly concerning delays in updating Siri, which was finally released this summer. Ternus, who assumed the CEO role on September 1st, expressed satisfaction with Apple’s current strategy.
He confirmed that Apple intends to integrate AI into its products, but emphasized a focus on utility rather than novelty. “We don’t want to ship AI for AI’s sake,” Ternus stated. He added that the goal is to seamlessly integrate AI so users are unaware of the technology’s involvement, focusing instead on whether the product is genuinely enjoyable.
When questioned about the potential for AI to fundamentally alter Apple’s ecosystem, potentially rendering certain applications obsolete, Ternus acknowledged the possibility, saying, “That could make life really easy, I suppose.” However, he underscored the importance of product creation as a fundamentally human endeavor, a process Apple values deeply.
Source
“Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’”
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