Truth Social makes national TV debut during Rome basketball game

The event, inspired by the election of Pope Leo XIV, a Villanova alumnus, brings together two Catholic universities in Rome and provides an opportunity for Truth Social to reach both faith-based communities and international audiences. Kevin McGurn, interim CEO of Trump Media & Technology Group, stated the company aims to connect people across borders and introduce international perspectives to American viewers.

“We want more voices talking about the things that they care about all around the world,” McGurn said.

He added that the company sees a significant opportunity to expand its social media and content business internationally. The advertisement will air during the doubleheader, which includes a men’s game at 9:30 a.m. ET and a women’s game at noon ET, both taking place at Rome’s Palazzo dello Sport.

The timing aligns with Trump Media’s growing investment in religious programming, including channels like the Catholic History Channel, Catholic Stream, and Catholic Herald. The company believes this intersection of athletics, faith, and international exposure makes the game an ideal platform for its advertising debut.

“I think the celebratory nature of the game is a perfect platform to advertise on. It’s a feel-good story,” McGurn explained. He also highlighted the company’s efforts to build an entertainment destination beyond politics, with Truth+ offering over 50 channels covering various genres.

Trump Media appointed McGurn as interim CEO in April, replacing Devin Nunes. The company has since focused on expanding programming, developing original content, and increasing marketing efforts. Villanova University reported a 10% increase in applications following Pope Leo XIV’s election in 2025. Pope Leo XIV welcomed players, coaches, and supporters from both universities during a Saturday audience at the Vatican, attended by approximately 7,000 people.