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German booksellers accuse major chains of breaking release date agreements

A dispute over early book releases is roiling the German book industry, sparking heated debate on social media platforms like BookTok and Bookstagram. Independent bookstores are accusing large chains like Thalia and Hugendubel, as well as supermarkets, of repeatedly violating agreed-upon release date protocols, selling highly anticipated titles days before the official sales start date, known as the EVT (Erste Verkaufstag or first sales day).

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In an open letter published in the trade magazine Börsenblatt, numerous independent bookstores have raised concerns, alleging that while they strictly adhere to publisher embargoes, larger retailers are circumventing the rules. This practice is particularly damaging due to Germany’s legally mandated book price fixing, which prevents ruinous price wars and ensures books cost the same everywhere. Without price competition, the timing of release becomes a crucial advantage.

The issue is exacerbated with limited edition collector’s items, often featuring elaborately colored book edges (“Farbschnitte”). These releases generate significant demand, but independent stores are systematically disadvantaged, receiving minimal allocations while large corporations secure exclusive editions and large quantities. Publishers sometimes cancel pre-orders from loyal customers, replacing them with standard editions, which damages trust and sales for the smaller bookstores.

Social media highlights the potential within the market, with BookTok driving a new generation of readers into stores. However, while limited editions generate record profits for chains, independent booksellers struggle with unequal supply, intensifying competition.

Independent bookstores are described as vital cultural hubs, offering curated selections, author events, and fostering a love of reading. They rely on the profits from bestsellers to support their operations and diverse offerings. The current situation, where the EVT becomes a mere suggestion, threatens this literary diversity.

Publishers are urged to enforce the EVT and sanction violations. Readers are encouraged to support local bookstores by pre-ordering in person, waiting for the official release date, and resisting social media hype.

Source

Frankfurter RundschauOriginal report ·

“Erstverkaufstag im Buchhandel: Streit um Farbschnitte eskaliert”

Read the original report (in German) ↗

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